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Hail Emerald! Pantone’s 2013 Color of the Year

December 18, 2012 , , , ,

Emerald-Green-Blue-White-Palette-2Goodbye Tangerine Tango. Hello emerald, Pantone’s 2013 color of the year.

Why emerald, or as Pantone’s swatch names it: 17-5641?

“Green is the most abundant hue in nature — the human eye sees more green than any other color in the spectrum,” says Leatrice Eiseman, executive director of the Pantone Color Institute, a color consultant to corporations.

Eiseman says emerald sparkles, fascinates, and “brings a sense of clarity, renewal, and rejuvenation, which is so important in today’s complex world.”

Tangerine Tango, last year’s color queen (and my new favorite hue), was a pinkish orange that packed an energy punch. 2013’s emerald is a vivid, verdant green that “enhances our sense of well-being … promoting balance and harmony,” Pantone says.

Expect to see the color on everything from kitchen colors to gas grills to $25 commemorative mugs.   Emerald green: love it or hate it?


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